Responsibilities

• Own Product Marketing for a Product. You'll define a 2–4 quarter Product Marketing strategy that connects customer needs, market opportunity, and product direction into a clear plan. You'll own Product Marketing across the full product lifecycle from early discovery through launches and iteration. You'll be the go-to person for understanding how your product succeeds in the market.
• Become the expert on your market. You'll build a deep understanding of your customers, competitors, and category, using research, data, and experimentation to identify opportunities that influence product priorities. You'll bring the voice of the market into day-to-day product decisions and help your squad make better bets.
• Define positioning customers understand. You'll create clear, differentiated positioning and messaging that helps customers understand why your product matters. You'll work closely with Product, Design, Writers, and Integrated Marketing to ensure that positioning is reflected consistently across the product experience and everything customers see.
• Influence Product Strategy. You'll work alongside Product Managers, Designers, and Researchers to shape product strategy with customer and market insight. Product teams will seek your perspective before committing to product bets, and you'll help turn customer problems into products people genuinely love.
• Shape successful launches. You'll design launch strategies that fit the customer problem, partner with Integrated Marketing on campaigns, and coordinate cross-functional launches across Product, Marketing, Operations, and Support. You'll measure what worked, learn quickly, and continuously improve how your product reaches customers.
• Measure what matters. You'll use customer and commercial data to understand whether your work is making a difference. You'll build business cases for product decisions, measure launches against meaningful outcomes, and use what you learn to strengthen positioning, propositions, and future product decisions.

Preferred

• You enjoy owning entire products.
• You solve ambiguous problems with evidence.
• You know what makes products win.
• You influence through collaboration.
• You're always improving and helping others improve. Mentor more junior team members informally.