Senior Product Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the go-to-market and product storytelling for a London SaaS product, aligning product, marketing and sales to unlock launches, enable partners, and prove impact.

  • Positioning & messaging - Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences
  • Product launches - Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect.
  • Sales enablement - Create killer product collateral and training materials that empower sales teams and channel partners.

Job Description

Responsibilities

  • Positioning & messaging - Collaborate with the Product team to develop captivating product positioning and value propositions that resonate with target audiences
  • Product launches - Plan and execute high-impact product launches, aligning product, sales, and marketing teams for maximum effect.
  • Sales enablement - Create killer product collateral and training materials that empower sales teams and channel partners.
  • Go-to-market strategy - Develop and execute bold go-to-market strategies for new releases and feature updates, hand-in-hand with Product Managers.
  • Content creation - Partner with content marketing to produce engaging product-related content - case studies, blogs, videos, and whitepapers.
  • Cross-functional collaboration - Work closely with product management, engineering, and customer success teams to ensure everyone’s aligned on product goals and customer needs.
  • Competitive intelligence- Stay ahead of the game by monitoring competitive products and industry trends.
  • Metrics & reporting - Track and analyse campaign performance, measuring the impact on customer satisfaction, acquisition, retention, and revenue.
  • Customer advocacy - Develop relationships with key customers for testimonials, case studies, and user groups.

Requirements

  • 5+ years of B2B product marketing experience, with a demonstrated track record of success (ideally in a SaaS environment).
  • Exceptional storytelling skills.
  • Proven success in cross-functional teamwork and managing external contributors.
  • A passion for transforming data and product requirements into high-impact marketing.
  • Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus.
  • Ability to work from our London office 3 days a week.

Preferred

  • Experience in employee experience platforms, internal communications software, frontline workforce tools, or broader HR tech is a plus.

Benefits

  • Competitive salary.
  • Stock options on starting and additional high performer grants annually!
  • 25 days’ leave + public holidays.
  • Additional time off between Christmas and New Year.
  • Private healthcare with AXA.
  • 3% employer pension contribution when you contribute 5%.
  • Cycle to Work scheme.
  • Social events ( lunches, breakfasts, nights out).
  • Enhanced parental leave.

Marketing Team

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