Responsibilities

• Define the market and customer
• Develop a deep understanding of customer needs, buyer segments, market dynamics, and competitive alternatives.
• Translate customer and market insight into actionable recommendations for Product, Marketing, Sales, Customer Success, and leadership.
• Identify priority segments, use cases, buyer journeys, and adoption paths for new and existing products.
• Partner with Product Management to bring the voice of the customer into roadmap discussions and align on what we build, for whom, and why.
• Shape the narrative
• Own messaging, positioning, and narrative development for complex technical products.
• Distill sophisticated product capabilities into clear, differentiated value propositions for buyers, users, partners, and internal teams.
• Build messaging frameworks that support brand, demand generation, sales, customer success, executive communications, and customer education.
• Craft compelling launch narratives, product stories, and proof points that make customers understand not just what we offer, but why it matters.

Requirements

• 7+ years of experience in product marketing, including significant ownership of go-to-market strategy for complex products or portfolios.
• Deep expertise in positioning, segmentation, personas, buyer journeys, messaging architecture, launch planning, and product lifecycle marketing.
• Exceptional storytelling skills with the ability to distill complexity into clarity and make people care.
• Strong experience with pricing, packaging, monetization strategy, and commercial recommendations.
• Demonstrated success positioning products in emerging or evolving categories where customer understanding is still developing.
• Proven ability to influence cross-functional stakeholders and drive alignment across Product, Sales, Marketing, and executive teams.
• Strong experience using customer research, market insights, competitive intelligence, and data to inform strategy and decision-making.
• Experience supporting both self-serve/product-led and sales-assisted go-to-market motions.
• Excellent executive communication skills, including the ability to align senior stakeholders around strategy, prioritization, and trade-offs.
• Track record of building credibility through influence rather than authority and operating effectively in highly matrixed environments.

Preferred

• Experience in B2B SaaS, developer tools WordPress, martech, or AI-enabled products.
• Experience bringing new products or new categories to market.
• Experience working with technical buyers, developers, agencies, marketers, or digital experience teams.
• Experience building product marketing practices, frameworks, or operating rhythms in a high-growth or evolving business.

Benefits

• The Perks and Benefits
• Company Stock Options (Every employee is an owner in the company)
• Health Benefits (100% Paid Employee Medical, Dental, and Vision)
• Pension Scheme with a match
• Life Insurance and Income Protection (100% Paid)
• Supplemental Maternity & Paternity Pay
• Employee Assistance Program
• Generous Holiday Time (Who doesn’t like time off)
• One-time £375 Home Office Stipend
• Company Wellness Days