Paid / Performance Marketing Manager - Franchisee Acquisition. Hybrid / Remote
The Travel Franchise
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeSenior level4+ years exp.
12 hrs ago
Senior Performance Marketing Lead
London, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own a high-impact paid performance engine, guiding end-to-end execution, scaling, and cross-region innovation to turn experiments into predictable lead generation.
- Paid Channel Ownership: Build and own paid campaigns from setup and audience-building through creative testing and bidding optimization.
- Scaling & Global Innovation: Move from testing to predictable ROI and leverage AI-driven tools to optimize segmentation and creative across regions.
Job Description
- Paid Channel Ownership
- In-house Execution: Take full ownership of paid channels, including Social Media Ads strategy. From campaign setup and audience building to creative testing and bidding optimization—you will build this from the ground up.
- Scaling: Identify new opportunities for paid channels and move us from "testing" to "predictable lead generation."
- Global Innovation: Leverage AI-driven tools for audience segmentation and creative optimization to maintain a competitive edge as we scale into new regions.
- People & Budget Management
- Search Accountability: Manage our Paid Search agency. You will audit their work, set their KPIs, and ensure they are delivering ROI, not just "vanity metrics."
- Budget Ownership: Full oversight of the digital performance budget. You will handle monthly forecasting, variance reporting, and strategic re-allocation of spend.
- Team Mentoring: Mentor a team of technical specialists (SEO, Web, Organic). You will translate high-level commercial goals into actionable technical roadmaps, ensuring 100% alignment and delivery excellence.
Adaptive Financial Consulting
Adaptive Financial specializes in advanced financial planning solutions for successful families, businesses, and their advisors. We offer advanced tax, wealth transfer, estate, charitable, and insurance planning services to families, institutions, and their advisors as they seek to initiate the planning process or build significant additions to pre-existing planning strategies. We welcome the opportunity to turn challenges into actionable insights and future performance.Adaptive Financial finds the highest-value opportunities, assemble a team of both internal and external experts, and intimately manage each case from top to bottom. We focus on one-on-one advanced financial consultation, and we pride ourselves on providing clients with outstanding reachability and personalized strategies. We also fill a crucial role of overall coordination in order to best guide our clients and any existing advisors through the advanced planning universe, saving them valuable time and significant wealth through complex solutions. Throughout our experience in the industry, we observed that the family and business planning environment was missing a firm whose sole focus was advanced planning and tax mitigation. Gathering financial experts from the family office and Fortune 500 industries, Adaptive Financial has built a network of specialists to service our clients in a customized, personal, and ongoing manner. Through industry experience and extensive due diligence, we have built an elite network of niche advanced planning specialists.Client satisfaction is of utmost priority for Adaptive Financial Consulting. Everything we do is concentrated on achieving our clients' goals and meeting their objectives in an efficient, positive manner, as well as understanding and applying their financial values to our consultation. It is our belief that no two financial plans, if done appropriately, will ever look the same.
Headcount Trend
Current headcount: ~4
