Senior Paid Social Manager (London)

London, UK (Hybrid)

£48K/yr – £56K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and lead paid performance for a portfolio of high-stakes clients, shaping strategy, coaching teams, and driving forecasted revenue through multi-channel plans and data-driven optimization.

  • Own forecast and revenue across your portfolio and spot growth opportunities.
  • Lead senior client conversations on performance, planning and growth.
  • Set multi-channel paid strategy and a test-and-learn roadmap.

Job Description

Responsibilities

  • Lead performance media across a portfolio of high-stakes clients - owning the strategy, the work and the outcomes.
  • Be the senior face of TGI's paid practice for your accounts.
  • Set multi-channel paid strategy across your portfolio - the approach, the KPIs, the test-and-learn roadmap.
  • Lead senior client conversations on performance, planning and growth.
  • Bring outside-in thinking to client briefs: industry context, platform shifts, what competitors are doing.
  • Pressure-test plans against real-world results and adjust at speed.
  • Mentor and line-manage Paid Managers and Senior Execs - review work, set the craft bar, give structured feedback that sticks.
  • Lead pitch contributions on paid strategy and run sessions internally to develop the team.
  • Build career paths for the people you lead and own their progression conversations.
  • Set the analytics framework across your accounts; surface trends across campaigns and turn them into agency-wide best practice.

Requirements

  • Senior paid track record. 5+ years in performance media, with a sharp portfolio of senior-led campaigns at meaningful scale.
  • A confident senior face for clients. You can hold the room with CMOs and Marketing Directors - calmly, with data and conviction.
  • A people leader. You've actively coached and developed paid talent and can show how your team has grown under you.
  • Strategically sharp. You think in roadmaps and test plans, not just campaigns. You bring outside context into the room.
  • Creative-fluent. You partner well with creative leads, brief sharply, and know how to unlock paid-first work.
  • Commercially confident. Forecast ownership, margin awareness, scope discipline - these are second nature.
  • Calm in a crisis. Performance dips, platform outages, last-minute pivots - you steady the ship and lead the response.
  • A craft champion. You set the bar on the basics - naming, structure, QC, reporting - and hold the team to it.
  • AI-fluent. Gemini/Claude/Perplexity plus platform-native AI - you've got a point of view on what's working and you're shaping how the team uses it.
  • Curious about what's next. AI in paid, signal loss, retail media, emerging platforms - you've got a point of view and you're shaping it.

Benefits

  • Competitive Base Salary range - £47,500 - £56,000
  • Company bonus scheme up to 10% of salary based on personal & company performance
  • Hybrid remote working - Tuesday & Thursday in office
  • Monthly Travel Budget
  • Monthly Wellness budget
  • Company pension scheme
  • Enhanced maternity, paternity and sick pay
  • Flexible hours: we allow our team to set their own time. We trust our team to get their work done on their schedule
  • Fast growing company and opportunity to grow with the team
  • Open-minded culture, welcoming thoughts and ideas to be shared
The Good Influence logo

The Good Influence

We are the purpose-driven social-first creative agency, built to power the disruptor brands changing the world through culture, community, commerce & creativity.Our mission is to influence the world for GOOD. 🌱We drive the digital growth of businesses that really matter through award-winning work across social, influencer, paid & strategy, offering a safe haven to brands that wish to be part of our community of like-minded clients driving real and positive impact. 🚀We put the good back in social ✨

Founded in 2020
London, England, GBR
28 employees (12 in marketing)

Salaries

Posted range

£48K/yr – £56K/yr

Taken straight from the job posting.

See all The Good Influence salaries

Marketing Team

Marketing Team Size
8 (29% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
31.1%
Direct
53.8%
Referral
6.3%
Social
7.7%
Paid
1%

Headcount Trend

Current headcount: ~30
The Good Influence logo

Senior Paid Social Manager (London)

The Good Influence · London, UK · Hybrid