Responsibilities

• Paid Media Management
• - Assist to manage substantial budgets (£3M+ annually) across Google Ads, Meta, TikTok, Microsoft Ads and Reddit, working closely with the Head of Paid Media.
• - Lead all Paid Social campaigns, with a strong grasp of platform -specific audience mechanics, creative best practices and algorithm behaviour.
• - Build, launch and optimise campaigns end -to-end, from strategy through to post -campaign analysis.
• - Monitor daily performance across all channels, making real -time decisions on budget allocation, bid strategy and creative rotation.
• - Hit and improve KPIs including CPL, CPA, CPC, CTR, RoAS and lead volume targets.
• - Stay ahead of platform updates, beta features and new ad formats — and bring useful ones into the test plan.
• Analytics & Insight
• - Dive deep into campaign data at the creative, audience, placement and platform level to keep activity on track and drive consistent improvements.
• - Own conversion tracking and attribution setup using GA4, Google Tag Manager, UTMs and platform pixels, including troubleshooting when data doesn't look right.

Requirements

• 6 - 8 years hands -on paid media experience, ideally within a lead generation environment.
• Proven track record of managing multi -million -pound annual ad spend and reducing CPA / CPL while scaling volume.
• Deep expertise in Meta Ads Manager and TikTok Ads Manager, campaign structure, optimisation levers and creative strategy.
• Strong and hands -on working knowledge of Google Ads across Search, Display and Performance Max
• Hands -on with GA4, Google Tag Manager — comfortable implementing tracking, not just reading it.
• Highly numerate with strong Excel / Google Sheets skills; able to build your own reports and analyse data independently.
• Naturally curious and data -driven, with a genuine interest in what makes campaigns work.
• Detail -oriented while maintaining sight of the bigger picture.
• Proactive and solutions-focused: identifies opportunities and issues early, investigates them thoroughly and brings clear recommendations rather than simply presenting data or problems.
• Clear communicator who can present performance data and strategic recommendations with confidence.

Preferred

• - Multi -channel breadth; exposure to Microsoft Ads, Reddit Ads or other emerging platforms is a real plus.
• - Direct experience running paid media and paid social campaigns in the US market.
• - Background in lead generation, including CPL and margin optimisation and lead quality analysis.
• - Experience working across lead gen environments.
• - Comfort with data analysis, working with large datasets or attribution modelling.
• - Experience managing campaigns at agency level (multi -client) as well as in -house.

Benefits

• • Company pension
• • Wellbeing and employee support programme
• • Access to discounted gym memberships and an on-demand GP service
• • Retail and leisure discounts across leading brands (Caffè Nero, Asos, Adidas, and more) • Opportunities for professional development and funded training
• • Regular team meet-ups and company events throughout the year
• • Annual Christmas celebrations
• • Free food Fridays and fresh fruit available for staff working on site
• • Discounted garage services for vehicle owners
• • Counselling and financial assistance helplines