Responsibilities

• Own paid acquisition performance across Meta, Google and emerging paid channels.
• Develop strategies that drive lead generation, customer acquisition and profitable revenue growth.
• Build robust creative testing frameworks to continually improve campaign performance.
• Identify and test new acquisition opportunities, channels, AI tools and emerging technologies.
• Be comfortable rolling up your sleeves and managing Meta Ads and Google Ads campaigns directly.
• Initially oversee agency-delivered campaigns while progressively increasing your own hands-on ownership.
• Within 6–12 months, transition campaign management and optimisation in-house where commercially appropriate.
• Continually optimise budgets, audiences, creative and bidding strategies to improve ROI and reduce acquisition costs.
• Manage and challenge external agency partners to maximise performance and value.
• Build strong relationships across CRM, Marketing, Automation and Sales teams to improve the customer journey.

Requirements

• Extensive experience managing high-performing Meta Ads and Google Ads campaigns.
• Strong background in Paid Media, Performance Marketing or Customer Acquisition.
• A proven track record of generating leads, improving conversion rates and delivering profitable growth.
• Experience managing agencies while also being confident running campaigns yourself.
• Someone who enjoys being hands-on, not simply managing external suppliers.
• Experience building or developing in-house Paid Media capability, processes or teams.
• Strong understanding of attribution, reporting and performance measurement.
• Excellent stakeholder management and commercial influencing skills.
• Highly analytical, commercially minded and results driven.
• You're equally comfortable discussing commercial strategy in the boardroom as you are optimising campaigns inside Meta Ads Manager or Google Ads.

Preferred

• Experience within education, coaching, memberships, events or information products.
• Experience managing webinar acquisition funnels.
• HubSpot experience.
• Experience using AI tools, conversational marketing or chatbot platforms.
• Previous experience bringing Paid Media capability in-house from agency partners.