Senior In Memory & Legacy Marketing Executive (23204)

UK (Hybrid)

£30K/yr – £38K/yrSenior LevelContract

Posted 6 weeks ago

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Job Summary

Own the In Memory and Legacy marketing portfolio with strong donor stewardship, end-to-end campaign execution, and cross-functional project leadership that feeds into annual planning.

  • In Memory Program Ownership: develop and manage the programme while driving long-term supporter engagement.
  • Campaign Management: plan, execute, and coordinate Legacy and In Memory campaigns across channels, with creative, production, and compliance oversight.
  • Strategic Project Delivery: lead cross-functional initiatives and support annual campaign planning with the Marketing Management team.

Job Description

Responsibilities

  • Development, implementation and management of the In Memory programme, including excellent supporter stewardship and encouraging long-term support.
  • To manage the day to day running of Legacy and In Memory campaigns; including campaign planning, overseeing creative development, liaising with key stakeholders, co-ordinating print and production, ensuring fundraising is compliant with the IoF Code of Conduct and GDPR, monitoring and analysing results and feeding back to agencies.
  • Managing strategic projects with the appropriate level of support.
  • Supporting the Legacy Marketing Management team with the development of annual campaign plans and their implementation.

Requirements

  • In Memory and/or Legacy marketing knowledge and experience, ideally gained in a large organisation
  • Experience project managing Fundraising campaigns across different media from start to finish. Campaigns might include direct mail, telemarketing, TV, digital marketing or other commonly used fundraising channels.
  • Understanding of and an ability to manage and monitor budgets.
  • Experience of evaluating the effectiveness of Fundraising campaigns.

Preferred

Benefits

  • Workplace Offer: What it means for you
  • Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
  • Barnardo\'s require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo\'s services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
  • Barnardo\'s believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
  • Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo\'s service, 29 days per annum, after 5 years Barnardo\'s service and 30 days per annum, after 7 years Barnardo\'s service. Those working less than full time are entitled to the same level of holiday pro rata
  • The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
  • A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
  • Service related sick pay from day 1
  • Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
  • Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
  • Cycle2work scheme
  • Interest free season ticket loans
  • Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
  • 20% discount at Barnardo's stores
  • Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
  • Free access to round the clock employee assistance program for advice and support
  • Access to Barnardo's Learning and Development offer
  • *T&C\'s apply based on contract
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Barnardo's

Hi, we're Barnardo's👋 We're here to help children, young people and families feel safer, happier, healthier and more hopeful. When you change a childhood, you change a life.

Ilford, England, GBR
5.9K employees