Senior Marketing Strategy & Planning Manager at The AA | London, UK

The AA

Senior Marketing Strategy & Planning Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the multi product marketing strategy and quarterly planning, turning business priorities into measurable plans and aligning senior stakeholders across a matrix organization.

Drive integrated strategy across multiple units with data driven opportunities from customer insight and market trends.
Shape governance and collaboration to improve planning processes and cross team execution.
Own clear, measurable plans that translate objectives into growth initiatives and channel coordination.

Job Description

Responsibilities

Lead the development and delivery of integrated marketing strategy and planning across multiple business units and products.
Translate commercial priorities into clear, measurable marketing plans that align with wider business objectives.
Build strong relationships with senior stakeholders to align priorities and influence decision making across a complex matrix organisation.
Drive annual and quarterly marketing planning, ensuring activity is prioritised effectively and delivers maximum value.
Use customer insight, market trends and performance data to identify opportunities and shape future marketing activity.
Continuously improve marketing planning processes, governance and collaboration across teams.

Requirements

Experienced with developing and delivering marketing strategy and planning within a larger-scale complex multi-product organisational environment or partnering with larger enterprise clients in an agency environment.
A broad marketing background with a strong understanding of integrated marketing and how different channels work together to deliver commercial and customer outcomes.
Proven ability to influence and build trusted relationships with senior stakeholders, navigating multiple business units and competing priorities within a matrix organisation.
Able to use customer insight, market trends and performance data to identify opportunities and shape strategic marketing decisions.
Commercially minded, with experience translating business objectives into clear, measurable marketing plans that drive growth.
Strong communication and collaboration skills, with the ability to bring people together, simplify complexity and influence decision making at all levels.

Benefits

Annual Bonus
Cash-Car Allowance
Private Medical Insurance
25 days annual leave plus bank holidays + holiday buying scheme
Worksave pension scheme with up to 7% employer contribution
Free AA breakdown membership from Day 1 plus 50% discount for family and friends
Discounts on AA products including car and home insurance
Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
Company funded life assurance
Diverse learning and development opportunities to support you to progress in your career

The AA

Since 1905, we have been committed to putting drivers first with innovative thinking and award-winning services. And today we offer even more than ever. We have a driving service for pretty much anything you’ll ever need. Insurance, servicing and repair, driving lessons, buying and financing cars, roadside assistance and much more. Our members have an unshakeable confidence because they have a multi-service driving partner for life. So, no matter what’s around the corner, it really is OK when you’re with the AA.

Founded in 1905

Basingstoke, England, GBR

4.2K employees (151 in marketing)

www.theaa.com