Responsibilities

• Develop product positioning, messaging, value propositions, and go-to-market plans for new products in collaboration with SBU leaders, Product Engineers, Sales, SMEs, and cross-functional teams.
• Execute marketing initiatives aligned with the overall marketing strategy, business priorities, campaign goals, and Freudenberg corporate brand standards.
• Manage brand consistency across marketing materials, stationery, templates, presentations, sales collateral, digital assets, print materials, event graphics, and external-facing content.
• Plan, create, write, edit, proof, and publish high-quality digital and print content, including website copy, news articles, brochures, sales sheets, presentations, videos, infographics, white papers, case studies, newsletters, internal announcements, and event materials.
• Own website copywriting, content updates, SEO support, digital publishing, and regular maintenance of the company’s CMS, HubSpot CRM, and Balmoral Comtec / FFL News page.
• Develop and manage the editorial and content calendar, including creating, scheduling, publishing, and monitoring LinkedIn and other social media content to support timely, relevant, and engaging communication.
• Manage content libraries, campaign assets, publishing schedules, the Digital Asset Management platform, and FFL Connect SharePoint to ensure resources are accurate, current, organized, and accessible.
• Support Sales and Executive teams with presentations, brochures, sales sheets, lead qualification resources, account-specific messaging, HubSpot support, and other sales enablement materials.
• Monitor the quality of marketing-qualified and sales-qualified contacts in HubSpot CRM to support lead management, sales alignment, and funnel optimization.
• Research industry trends, customer needs, competitor positioning, and relevant topics for engineering and technical audiences to inform content strategy, product messaging, and campaign planning.

Requirements

• Experience in B2B marketing, industrial marketing, engineering, manufacturing, energy, oil and gas, or technical product environments.
• Experience with CMS systems, HubSpot, SharePoint (MSFT Teams area development and maintenance), and Digital Asset Management platforms.
• Experience supporting product launches for technical products or engineered solutions.
• Experience developing case studies, white papers, brochures, sales presentations, email campaigns, and technical content.
• Experience planning and managing tradeshows, industry events, and vendor relationships.
• Graphic design, video editing, photography, or multimedia production experience is a plus.
• Proficient using MSFT O365 applications: Forms, PowerPoint, Word, and Excel
• Excellent, proactive communication skills, both written and oral
• Ability to multi-task to work in a fast-paced work environment as a team player and consistently maintain a professional demeanor

Preferred

• Associates/Bachelor’s degree
• 3-5 years prior digital marketing experience
• 1-2 years of experience in Sales Enablement or Communications
• Previous experience in Oil & Gas or Energy a plus but not required
• Additional MSFT O365 application experience such as Sway, Stream, Power Automate
• Experience creating and administering internal and customer surveys
• Experience with Digital Asset Management platforms such as AirTable, Canto, Notion, Monday, Coda