Responsibilities

• Strategy Development and Execution: Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals.
• Digital Campaigns: Lead planning and execution of paid social, website, email, and strategic partnerships.
• Cross-Functional Collaboration: Collaborate with the marketing team to keep campaigns creative, effective, and data-driven.
• AI & Data-Driven Approach: Utilise data analytics to inform strategies, focusing on lead generation, attendee acquisition, and revenue growth.
• Testing & Optimization: Conduct A/B testing across digital platforms to continually refine marketing strategies.
• Performance Monitoring: Track CPC, CTR, conversions to ensure targets are met.
• AI in Campaigns: Leverage AI to enhance execution across verticals.
• Partnership Management: Build and manage external partnerships to amplify reach and develop co-marketing initiatives.
• Sales & Marketing Alignment: Collaborate with sales and commercial teams to align objectives.
• Campaign Optimisation & Content: Manage campaigns, tailor content to the UNLEASH voice, and oversee marketing collateral development.

Requirements

• 5+ years in marketing within the events industry with a track record of data-driven strategies.
• Strong American market event marketing experience.
• Expertise in paid social, email, website optimization, and partnership marketing.
• Proficient in data analytics with ability to report KPIs and make data-backed decisions.
• Experience with marketing automation, CRM tools, and analytics platforms (e.g., Google Analytics, Salesforce, HubSpot).
• Proven ability to meet revenue targets and drive growth through innovative campaigns.
• Excellent communication and stakeholder management skills.
• Creative thinker with problem-solving mindset and growth opportunities identification.
• Highly organized with strong project management for multiple simultaneous campaigns.

Benefits

• Private Medical Insurance: We’ve got your health covered.
• Enhanced Annual Leave: Enjoy extra time off to rest and recharge.
• Birthday leave: Celebrate your special day with a paid day off.
• Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society.
• Flexible Working: Embrace flexibility in how and where you work.
• Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape.
• Paid Sick Leave: Your wellbeing matters.
• Compassionate Leave: Up to 10 days off for bereavement.
• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.
• Life Assurance Scheme: 4x annual salary coverage.
• Employee Referral Scheme: Help grow the team and earn rewards.