Senior Marketing Manager - UNLEASH America at UNLEASH | London, UK

UNLEASH

Senior Marketing Manager - UNLEASH America

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the event marketing engine for UNLEASH America with cross-channel demand and partner-led growth, balancing campaigns, analytics, and sales alignment to drive registrations and revenue.

Lead digital campaigns across paid social, website, email, and partnerships to boost attendee acquisition.
Use analytics and A/B testing to optimize CPC, CTR, conversions, and ROI.
Build and nurture external partnerships and co-marketing with allies to extend reach and impact.

Job Description

Responsibilities

Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals.
Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships.
Collaborate with the marketing team to ensure campaigns are creative, effective, and data-driven.
Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth.
Conduct A/B testing across digital platforms to continually refine marketing strategies.
Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets.
Leverage AI in the execution and delivery of Marketing campaigns across verticals.
Build and manage external partnerships to amplify event reach and impact.
Develop co-marketing initiatives with partners to expand brand visibility and drive mutual success.
Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives.