Responsibilities

• Develop and implement a comprehensive go-to-market plan for UNLEASH America, ensuring alignment with business goals.
• Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships.
• Collaborate w group ith the marketing team to ensure campaigns are creative, effective, and data-driven.
• AI & Data-Driven Approach
• Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth.
• Conduct A/B testing across digital platforms to continually refine marketing strategies.
• Monitor performance metrics (CPC, CTR, conversions) to ensure marketing efforts are delivering against targets.
• Leverage AI in the execution and deliver of Marketing campaigns across verticals.
• Partnership Management
• Build and manage external partnerships to amplify event reach and impact.

Requirements

• 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies.
• Strong experience marketing events in America to the American Market.
• Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing.
• Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions.
• Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot).
• Demonstrated ability to meet revenue targets and drive growth through innovative marketing campaigns.
• Excellent communication skills with the ability to build and maintain strong relationships with internal and external stakeholders.
• Creative thinker with a problem-solving attitude and the ability to identify opportunities for growth and innovation.
• Highly organised, with strong project management skills and the ability to manage multiple campaigns simultaneously.

Benefits

• ‍⚕️ Private Medical Insurance: We’ve got your health covered.
• ️ Enhanced Annual Leave: Enjoy extra time off to rest and recharge.
• Birthday leave: Celebrate your special day with a paid day off.
• Up to 3 Volunteer Days Annually: Support causes you care about while giving back to society.
• ‍♂️ Flexible Working: Embrace flexibility in how and where you work.
• Access to World-Class Influencers: Collaborate with pioneers and leaders shaping the global HR landscape.
• Paid Sick Leave: Your wellbeing matters.
• Compassionate Leave: Up to 10 days off if you lose a loved one.
• Enhanced Maternity Pay: 24 weeks of enhanced maternity leave support.
• Life Assurance Scheme: Providing financial peace of mind with 4x your annual salary.