Responsibilities

• Strategic Brand Marketing
• Develop and deliver strategic regional marketing plans across CPLG represented and owned brands and franchises
• Lead the development, pitching and delivery of integrated regional campaigns aligned with global brand strategy and priorities, integrating licensees and commercial partners where relevant
• Develop and lead regional brand campaigns across key franchises, ensuring strong local relevance and commercial impact
• Identify and lead opportunities to grow brand awareness, consumer engagement and commercial value across priority markets
• Proactively identify opportunities to strengthen brand presence and maximise collaboration with licensees, retailers and commercial partners
• Ensure all regional strategy, campaigns and activity align with global brand and licensor guidelines and objectives
• Own regional franchise calendar planning and maintain a robust 18–24 month marketing roadmap across key territories
• Campaign Development and Management
• Lead creative ideation and develop innovative campaigns and marketing plans that engage consumers.

Requirements

• Proven track record in marketing, brand, agency, entertainment, licensing, or retail marketing roles
• Strong understanding of UK & EMEA consumer markets, youth culture, and digital trends
• Experience working in fast-paced, multi-market or regional environments
• Strong stakeholder management and relationship building skills
• Significant experience delivering integrated marketing campaigns and retail partnerships
• Strong commercial acumen and project management skills
• Excellent communication, presentation and organisational skills
• Strong proficiency in PowerPoint and Excel

Benefits

• What We Offer
• Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
• Our Commitment
• Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
• WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors.
• Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com.
• About WildBrain CPLG
• WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative and business processes to celebrate and build brands. At WildBrain CPLG, we believe that collaboration is about clarity, openness and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment.
• About WildBrain
• At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.