Responsibilities

• Strategy Development: Create and oversee the annual marketing strategy for the portfolio, aligning with the Marketing Director’s vision to hit ambitious growth targets.
• Subscription Model Excellence: Optimise the customer lifecycle, from acquisition and lead generation to retention and renewal, within a high-value subscription framework.
• Commercial Drive: Partner with Sales and Editorial leads to identify new revenue streams, including bespoke reports, premium data tools, and events.
• Resource Allocation: Manage the marketing budget for the portfolio, ensuring optimal spend across channels to achieve the highest possible ROI.
• Market Intelligence: Stay ahead of trends in the environmental and renewable sectors to ensure our brands remain the "must-have" resource for professionals.
• Multi-Brand Oversight: Maintain the distinct identity and value proposition of the portfolio, ensuring tailored messaging for private developers, Local authorities, and consultants within the sector
• Funnel Analysis: Utilise advanced analytics to track the marketing funnel, providing the Director with regular insights into performance and market penetration.
• Testing & Innovation: Lead a culture of testing (A/B testing, landing page optimisation) to constantly improve conversion rates.

Requirements

• Proven Track Record: You have significant experience in a marketing role, ideally within B2B or a large-scale subscription model.
• Leadership Experience: You have previously managed at least one direct report and know how to delegate effectively while maintaining high standards.
• Commercial Acumen: You are motivated by numbers and have a clear understanding of how marketing activity translates into bottom-line revenue.
• Sector Interest: A passion for or understanding of the environmental, sustainability, or renewable energy landscape is highly desirable.
• Tech Stack: Expert-level knowledge of CRM (e.g., Salesforce), Marketing Automation, and Analytics tools.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more