Senior Marketing Manager

Bristol, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the partner marketing strategy and drive joint campaigns with alliance partners to deliver measurable ROI and business growth.

  • Growth Strategy & Planning: Develop and lead partner marketing strategies aligned with key objectives.
  • Campaign Execution & ROI: Plan integrated, co-branded campaigns across multiple channels and track performance for actionable insights.
  • Team & Stakeholder Leadership: Lead the Partner Marketing team and partner with senior stakeholders in QBRs and strategic sessions.

Job Description

Responsibilities

  • Develop and lead the partner marketing strategy for key alliance partners, ensuring alignment with wider business objectives.
  • Plan and deliver integrated joint go-to-market campaigns, including co-branded content and multi-channel activity.
  • Own and manage partner marketing budgets, tracking ROI and campaign performance to deliver actionable insights.
  • Shape and support the vendor engagement framework, ensuring effective collaboration and execution across partners.
  • Represent the marketing function within partner QBRs, strategy sessions, and joint planning meetings with senior stakeholders.
  • Lead and develop the Partner Marketing team, setting objectives, coaching performance, and building strong cross-functional relationships.

Requirements

  • Significant B2B marketing experience, including at least 3 years focused on partner or alliance marketing (reseller/distribution experience preferred).
  • Proven ability to deliver measurable results through joint marketing campaigns and strategic partner activity.
  • Strong leadership and stakeholder management skills, with experience managing teams and influencing senior stakeholders.
  • Excellent understanding of co-marketing best practices, MDF management, and partner ecosystems.
  • Highly analytical and commercially minded, with strong communication, problem-solving, and organisational skills.
  • Strategic yet hands-on approach, with the ability to work proactively, manage change, and deliver effectively in a fast-paced environment.
  • IF A SALES / SS MANAGEMENT ROLE - There is also an expectation that you have completed - or are on your way to completing - all of the essential skills training outlined for this role. You can find the progression pathways outlining the expectations for each management position here.
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    Softcat

    4.2 Glassdoor

    Softcat is a leading provider of IT infrastructure to corporate and public sectors.Over the last 30 years, we’ve built a vibrantly successful, industry-leading business with an unwavering dedication to transformative solutions and customer excellence. We’re certified by Great Place to Work in the UK and Ireland, and ranked 5th in the Super Large category in 2024.We’re headquartered in Marlow (UK) and are proud to have offices across the globe. You can also find us in London, Bristol, Birmingham, Leeds, Manchester, Newcastle, South Coast, Glasgow, Dublin, Singapore and Arlington (USA).Find out more about us at softcat.com, or visit our careers site at softcat.com/careers.

    Founded in 1993
    Marlow, England, GBR
    3.1K employees
    82% recommend to a friend
    96% CEO approval

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
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    Referral
    9.7%
    Social
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    Paid
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    Senior Marketing Manager

    Softcat · Bristol, UK · Hybrid