Responsibilities

• Strategic Leadership: Lead cross functional workstreams across commercial, digital, and brand marketing and craft inspiring creative and media briefs to deliver industry leading work.
• Manage 7 Figure Budgets: Manage a marketing budget that targets key trading periods to maximize both brand and performance KPIs.
• Champion Mobile-First Creative: Drive creative excellence across social, influencer marketing, performance channels (PPC, Affiliates, Paid Social), and in our airports and stations.
• Real Time Campaign Optimisation: Be the voice of the customer across the team, use consumer data and analytics to optimize campaigns reactively and report performance metrics to the executive team.

Requirements

• Proven Track Record: At least 7 years of creative marketing experience in a dynamic environment, ideally within e-commerce or high frequency, low margin consumer brands.
• People & Team Development: Successful history of direct line management, talent development, and leading cross functional marketing teams.
• Strategic Vision: Ability to translate complex business objectives into clear, inspiring briefs that drive customer action.
• Financial & Commercial Mastery: Experience managing multi million pound budgets and proving ROI across performance and brand campaigns.
• Digital & Social Expertise: Deep understanding of modern media consumption habits and digital conversion pathways.

Benefits

• Free Travel: Free bus and coach travel right across the National Express network for you.
• Travel for a Plus One: Complimentary travel pass for your nominated person or partner.
• Peace of Mind: Solid company pension scheme and life assurance.
• Wellbeing Support: Access to our Employee Assistance Programme and a private online GP service.