Responsibilities

• Plan and deliver campaigns that drive bookings, footfall, delivery, repeat visits and loyalty.
• Bring Masala Zone’s food, interiors, Indian cultural references and guest experience to life across digital and local marketing.
• Manage social media, content, email, CRM, website updates, offers and campaign calendars.
• Create marketing around launches, seasonal moments, festivals, private dining, brunches, set menus and local opportunities.
• Build partnerships with local businesses, hotels, theatres, offices, cultural organisations and community groups.
• Track results and improve activity using data, guest feedback and commercial performance.

Requirements

• At least 7 years track record of success in marketing, including at least one successful premium informal dining restaurant brand of Asian or Latin America cuisines in London
• Strong digital marketing skills.
• Very strong familiarity with Indian culture , including food, festivals, customs, design references, language sensitivities and visual idioms.
• Demonstrated ability to communicate Indian culture in a way that is authentic, respectful, contemporary and appealing to a wide London audience.
• Unrestricted right to work in the UK