Responsibilities

• Formulate cohesive, multi-channel national tour marketing plans detailing timelines, asset deployment schedules, and revenue goals across regional markets.
• Design audience development initiatives that target specific regional demographics, group booking segments, and niche interest communities.
• Manage substantial marketing budgets, allocating spend across markets based on historical sales data, seating capacity, and real-time box office pacing.
• Oversee the production of all promotional assets, including key art, video trailers, social media shorts, and behind-the-scenes content.
• Direct paid digital media strategies encompassing localized SEO, PPC, and targeted social media advertising campaigns.
• Leverage CRM tools to deploy data-driven email marketing funnels and track automated abandon-cart or re-engagement flows.
• Partner directly with regional venue marketing managers and local promoters to maximize local box office channels and leverage regional venue databases.
• Build custom, market-specific asset packages including localized print, radio, digital ads, and out-of-home (OOH) media placements.
• Coordinate on-sale schedules and priority booking windows systematically across the entire tour routing.
• Analyse real-time box office reports and ticketing metrics weekly to identify sluggish markets and rapidly pivot promotional strategies.

Requirements

• Experience: Minimum of 4–6 years of professional marketing experience, with at least 2 years explicitly focused on touring theatrical productions, live music, festivals, or experiential entertainment.
• Performance Delivery: Demonstrated success driving ticket sales and direct‑response outcomes across multiple local markets, with a track record of meeting or exceeding revenue targets.
• Analytical Expertise: Proficient with ticketing platforms, Google Analytics/GA4, Facebook Ads Manager/Meta, DSPs, and Excel/SQL (or equivalent). Able to translate complex data into revenue‑driving insights, strategic recommendations, and consistent KPI delivery.
• Budget & Media Buying: Proven ability to manage marketing budgets and execute media buys across national and hyperlocal campaigns, optimising spend efficiency and performance.
• Industry Knowledge: Comprehensive understanding of the touring landscape, regional market nuances, and standard box office ticketing platforms.
• Communication & Stakeholder Management: Exceptional ability to influence senior leadership, collaborate with cross‑functional teams, and align venue marketing partners toward unified campaign goals.
• Adaptability: Thrives in a high-pressure, fast-paced environment effectively managing overlapping timelines and campaigns across multiple geographic markets.

Benefits

• Competitive Salary
• 25 days holiday + bank holidays
• Work on exciting events and marketing campaigns.
• Join a collaborative, dynamic, and fast-growing team.
• Hands-on experience across multiple marketing functions and career development opportunities.