Responsibilities

• Own marketing strategy, planning and execution across multiple games and projects.
• Develop and execute end-to-end marketing campaigns spanning positioning, audience, campaigns, channels and ongoing player engagement.
• Lead marketing thinking for live service, early access and back catalogue titles, identifying opportunities to acquire, engage and retain players throughout the lifecycle of a game.
• Clearly communicate marketing performance and ROI to stakeholders and partner studios.
• Work closely with Creative, Social, PR, Production, studios and external partners to bring integrated campaigns to life.
• Balance multiple games and priorities, making clear decisions about where focus and resource will have the greatest impact.
• Identify opportunities within our back catalogue and develop marketing approaches that give great games a longer life.
• Manage and develop team members, setting clear expectations and providing confident, direct and constructive feedback.
• Challenge established thinking where needed and create space to experiment with different approaches.

Requirements

• Significant experience in product marketing or a similarly broad marketing role, ideally with some experience across broader culture and entertainment brands.
• Knowledge and experience of working with marketing tools on gaming platforms (including but not limited to Steam).
• Proven experience marketing and growing live service games.
• Experience owning marketing strategy and execution across multiple products or projects simultaneously.
• Experience working across the full marketing mix rather than within a single specialist channel.
• Previous people management experience.

Preferred

• A marketing generalist able to work across the full media mix from PR, to influencers, paid media and CRM.
• Experience working within a publisher, studio or similar portfolio rich environment.
• Experience working with back catalogue titles and identifying opportunities beyond the initial launch window is highly advantageous.
• Comfortable operating with significant ownership and a broad scope.
• Able to make decisions with imperfect information and adapt quickly as circumstances change.
• A confident people manager who gives clear, direct and constructive feedback.
• Brings an indie mindset and appetite for experimentation, alongside experience of operating at meaningful scale.