Responsibilities

• Lead Harlequin's UK-based Marketing team and drive the successful execution of marketing initiatives across the UK and international markets.
• Act as the key link between the UK Marketing team and the Head of Global Brand & Marketing, ensuring alignment with global priorities.
• Deliver and localise global marketing campaigns, product launches and communications across international markets.
• Coordinate marketing activities across the UK, Europe, Germany, Asia and Australia, fostering collaboration and sharing best practices.
• Ensure consistent brand governance across all marketing channels, including digital, PR, social media, events, email and web.
• Manage regional marketing budgets, external agencies, campaign performance and KPIs to maximise ROI.
• Partner with senior leadership to align marketing initiatives with commercial objectives and support lead generation.
• Identify growth opportunities through market trends, customer insights, CRM data and campaign analysis.
• Lead exhibitions, trade shows, sponsorships and industry events while representing Harlequin at key external engagements.
• Manage external agencies and support the rollout of global marketing processes, tools and Salesforce Account Engagement across international markets.