Responsibilities

• The marketing calendar
• Own NOAT’s brand and campaign calendar across all markets — the single plan the business works to
• Set the rhythm of the year: a small number of large, deliberate moments rather than constant low-level activity
• Brief every campaign properly — objective, audience, mechanic, budget, reach target and success measure agreed before work starts
• Keep paid, organic, retention and partnerships pulling in the same direction
• Conceive and deliver the major campaign peaks — the ideas people actually talk about
• Out-of-home, experiential, stunts, product drops and culturally timed moments
• Turn NOAT’s existing relationships — investors, partners and high-profile users — into activations that earn attention
• Own delivery end to end: concept, budget, suppliers, timeline, launch
• Campaign budget is set by opportunity, not by a fixed pot. If you can show the return, the money is there

Requirements

• A senior marketer from a premium DTC or consumer brand, with a portfolio of campaigns you conceived and shipped
• Someone with genuine ideas — you can point at work that made people pay attention, not just work that was executed well
• Commercially literate: you set targets before you start, and you report against them honestly
• Comfortable owning email and lifecycle as well as brand — you understand these are the same audience
• Hands-on and fast. This is a small team; you will do as well as decide
• Strong taste, and a clear point of view on how a premium brand should sound
• Experience in a regulated or restricted category (nicotine, alcohol, gambling, pharma) a strong plus — you know how to make standout work inside strict rules