Own external marketing strategy execution across global streams, turning high-level objectives into scalable campaigns that generate quality leads, while building and mentoring a high-performing team to drive new business.

• Strategic alignment and campaign direction across all business streams.
• Connect strategy to execution with autonomous, efficient processes to maximize results.
• Mentor and develop the marketing team to enable professional growth and continuous improvement.

Responsibilities

• Lead the External Marketing Team and report to the Head of Marketing & Communications.
• Define and communicate external marketing strategies aligned with global commercial objectives across all business streams.
• Own the strategic direction of key campaigns to ensure a predictable, scalable flow of high-quality leads into the pipeline.
• Own the process of connecting strategy to execution, utilising autonomy to maximise operational efficiency and achievement of key business results.
• Mentor and develop a dedicated marketing team, fostering professional growth and continuous improvement.
• Drive new business and inspire customers through effective marketing initiatives.

Requirements

• Strategic Growth: Ability to translate high-level business objectives into clear, scoped marketing requirements for execution, and deliver results.
• Commercial Execution: Proven experience driving campaign delivery across digital, events, and partnerships to meet commercial goals.
• Sales Enablement: Expertise in ensuring alignment with business development teams and delivering the leads (MQLs) necessary to drive pipeline growth.
• Operational Governance: Experience establishing operational rigour, including budget management and process compliance.
• Leadership: Strong mentoring skills with a passion for developing team members and supporting their professional growth.
• Data & Digital Proficiency: High level of precision in data analysis, reporting, and digital marketing expertise.
• Stakeholder Management: Excellent communication skills with the ability to influence and build strong relationships across internal departments.
• Resource Allocation: Strong time management skills and the ability to allocate resources effectively in a fast-paced environment.
• CRM and Marketing Automation: Expertise in leveraging CRM (Zoho) systems for lead generation management, sales performance reporting, and implementing workflow automation to drive efficiency across the customer journey.

Benefits

• We are offering an excellent opportunity with a salary and benefits package to match, including pension, life assurance and an employee assistance programme.