Senior Marketing Manager

Liverpool, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own and guide external marketing across strategy, execution, and team development to drive scalable demand for global commercial objectives.

  • Own external marketing strategy and lead execution to build a predictable flow of high-quality leads.
  • Bridge strategy to operational delivery, optimizing campaigns across digital, events, and partnerships.
  • Mentor the marketing team to raise performance and foster continuous improvement.

Job Description

Responsibilities

  • Lead the External Marketing Team and report to the Head of Marketing & Communications.
  • Define and communicate external marketing strategies aligned with global commercial objectives.
  • Own the strategic direction of key campaigns to ensure a predictable, scalable flow of high-quality leads into the pipeline.
  • Connect strategy to execution and drive maximum operational efficiency to achieve key business results.
  • Mentor and develop a dedicated team, fostering a culture of professional growth and continuous improvement.

Requirements

  • Strategic Growth: Ability to translate high-level business objectives into clear, scoped marketing requirements for execution, and deliver results.
  • Commercial Execution: Proven experience driving campaign delivery across digital, events, and partnerships to meet commercial goals.
  • Sales Enablement: Expertise in ensuring alignment with business development teams and delivering the leads (MQLs) necessary to drive pipeline growth.
  • Operational Governance: Experience establishing operational rigour, including budget management and process compliance.
  • Leadership: Strong mentoring skills with a passion for developing team members and supporting their professional growth.
  • Data & Digital Proficiency: High level of precision in data analysis, reporting, and digital marketing expertise.
  • Stakeholder Management: Excellent communication skills with the ability to influence and build strong relationships across internal departments.
  • Resource Allocation: Strong time management skills and the ability to allocate resources effectively in a fast-paced environment.
  • CRM and Marketing Automation: Expertise in leveraging CRM (Zoho) systems for lead generation management, sales performance reporting, and implementing workflow automation to drive efficiency across the customer journey.
  • Substantial B2B marketing experience, preferably within a TIC company or related sectors like Metals & Minerals, Mining, Engineering or Life Sciences.

Preferred

  • Spanish language advantageous
  • Project management qualification desirable
  • Experience in TIC (Testing, Inspection, Certification) sectors a plus

Benefits

  • pension
  • life assurance
  • employee assistance programme

Senior Marketing Manager

Alfred H Knight Group · Liverpool, UK · Hybrid