Responsibilities

• Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
• Partner with the Airbnb internal creative and third party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
• In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities.
• Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
• End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.
• Manage agency partners and work with cross-functional teams including regional business leadership, PR, media, product, performance marketing and customer experience, comms & policy.
• Define business challenges and strategies to drive growth, nurture a high-performing in-house marketing team.
• Work with Brand Strategy Lead and Regional Marketing Director on building brand positioning and story.

Requirements

• 12+ years in a marketing role, preferably with experience at a fast paced startup or technology company
• Experience working across UKI, Northern Europe & MEA and ideally the EMEA Region, with deep insights and understanding of the UK consumer
• Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results
• An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
• Solid business acumen to understand key business and consumer levers that unlock growth
• Experience managing agencies and large, multinational teams internally
• Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
• Willingness to regularly travel internationally
• Record of success in leading teams, measurement of ROI, and accountability for results
• Resilence & ability to thrive in a fast-paced startup environment
• Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
• The ability to work at both strategic and tactical levels
• Appreciation for design and a passion for Airbnb

Benefits

• The base pay range shown below is annualized, is subject to change and may be modified in the future.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.