Responsibilities

• Brand & Content Architecture: Define, build, and execute a cohesive cross-channel content marketing strategy that positions The Appeal Guru as the ultimate authority for Amazon sellers.
• Cross-Border Market Expansion: Leverage your fluent Mandarin and English skills to design targeted campaigns aimed at international Amazon sellers, particularly Chinese-speaking store owners looking for global account protection and store growth services.
• Organic Growth & Traffic Conversion: Lead organic social media growth and content-led lead generation, converting high-volume traffic into high-value client inquiries and long-term user retention.
• Campaign & Event Management: Plan and execute integrated digital campaigns, industry networking events, and media collaborations to strengthen our brand credibility within the global e-commerce sector.
• Strategic Partnerships: Coordinate influencer partnerships, industry collaborations, and B2B networking to scale our store management and PPC consultancy services.

Requirements

• Bilingual Fluency: Native or professional-level fluency in both Mandarin and English (written and spoken) is strictly required to facilitate cross-cultural communication and marketing campaign localization.
• Proven Growth Track Record: Demonstrated success in building brand systems, driving high-volume impressions (millions+ views), and generating organic B2B client inquiries.
• E-Commerce Insight: Direct experience or a strong understanding of major e-commerce platforms, flagship store operations, or digital retail ecosystems (experience with Amazon, Tmall, or TP holdings groups is highly valued).
• Agile Content Creation: Exceptional storytelling skills with the ability to translate complex services (like legal/account suspensions and Amazon PPC algorithms) into clear, high-converting narratives.
• Educational Background: A degree in Digital Media, Marketing, Communications, or a related discipline.

Benefits

• Casual dress
• Company events
• Flexible schedule
• Work from home