Responsibilities

• Create and manage integrated marketing campaigns across digital, print and offline channels.
• Oversee website content, landing pages and promotional activity to maximise conversions.
• Plan and deliver email marketing campaigns and customer communications.
• Manage SEO, paid social and display marketing.
• Monitor website performance and customer journeys, recommending improvements to increase bookings and enquiries.
• Produce engaging content for websites, blogs, social media and promotional materials.
• Manage seasonal campaigns and promotional offers.
• Ensure brand consistency across all customer touchpoints.
• Analyse campaign performance using tools such as Google Analytics.
• Produce regular reports on campaign performance, customer acquisition and return on marketing investment.

Requirements

• Proven experience in a Senior Marketing Executive role.
• Strong B2C marketing experience.
• Excellent understanding of digital marketing channels including SEO, PPC, email marketing and paid social.
• Excellent copywriting and content creation skills.
• Strong commercial awareness and focus on delivering measurable results.
• Excellent organisational and project management skills.
• Ability to manage multiple campaigns simultaneously.

Preferred

• Experience within the travel, tourism, hospitality or leisure sector.
• Knowledge of CRM systems and customer segmentation.

Benefits

• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Sick pay