Responsibilities

• Deliver lead generation campaigns to achieve company financial goals
• Create & execute marketing plans including marketing campaigns that align with strategic objectives.
• Brand-building initiatives including communications to prospective clients and existing clients.
• Content creation (blogs, white papers, newsletters, print and social media posts) and monitoring performance, including optimising landing pages and improving SEO rankings.
• Oversee the annual planning of marketing activities by setting clear objectives, goals, and measurable KPIs.
• Deliver cost effective solutions for successful social media campaigns, email newsletters and campaigns, SEO, CRM, PPC, advertising, sponsorship, photography, SMS, print, CRM, online, direct mail, printed collateral, website analytics, and web optimisation
• Working closely with the Head of Sales to determine priorities and drive more commercial growth through brand building and lead generation
• Collaborate with internal teams to support cross-marketing activities and ensure alignment between New Business and Existing Business teams for well-prepared campaigns

Requirements

• Comprehensive marketing knowledge across direct and digital channels in tactical areas and campaign execution
• Excellent communicator at all levels – verbal and written

Benefits

• A supportive, inclusive, and collaborative team environment
• Ongoing learning and professional development opportunities
• 28 days annual leave, rising to 32 days after 2 years, plus additional time off over Christmas
• Flexible working options to suit you, your role, and your team