Senior Marketing Executive

Poole, Bournemouth, Christchurch and Poole, UK (Hybrid)

£40K/yr – £45K/yrSenior Level3+ years expFull time

Posted 6 hrs ago

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Job Summary

Own end-to-end marketing campaigns for product launches and ongoing activity, coordinating across email, website, paid media, social and affiliates, while optimizing Klaviyo email/SMS, lifecycle journeys, partnerships, paid media, and reporting to drive growth.

Job Description

Responsibilities

  • Marketing Campaigns: Support the planning and execution of product launches, seasonal campaigns and promotional activity.
  • Coordinate campaign delivery across email, website, paid media, social and affiliate channels.
  • Work closely with our design and content team to ensure campaigns are delivered on time and to a high standard.
  • Help bring new marketing ideas and initiatives to life.
  • Email & SMS (Klaviyo): Manage and optimise our Klaviyo email and SMS programme.
  • Plan and execute campaign communications.
  • Refine customer segmentation and personalisation.
  • Continuously optimise existing lifecycle journeys.
  • Test creative, messaging and offers to improve performance.
  • Monitor deliverability, engagement and revenue.

Requirements

  • 3+ years' experience in an eCommerce or DTC marketing role.
  • Strong hands-on experience with Klaviyo, including campaign management, segmentation, reporting and lifecycle optimisation.
  • Experience managing both email and SMS marketing.
  • Commercially minded with strong analytical skills.
  • Able to take ownership of tasks and see them through to completion with minimal supervision.
  • Digitally savvy and quick to learn new tools and platforms.
  • Excellent written English with strong copywriting skills.
  • Strong attention to detail and ability to manage multiple priorities.
  • Confident working with agencies, external partners and cross-functional teams.

Preferred

  • Comfortable using AI tools to improve productivity and marketing execution.
  • Experience managing affiliate programmes.
  • Experience with customer loyalty platforms.
  • Shopify experience.
  • GA4 experience.
  • Adobe Creative Suite experience.
  • An interest in emerging marketing trends and eCommerce innovation.
  • A runner or someone with a genuine interest in running, endurance sports or fitness.

Benefits

  • Staff product allowance.
  • Pension scheme.
  • Generous holiday allowance.
  • Office-based in our Poole HQ, with hybrid working considered for the right candidate.
runderwear logo

runderwear

4.0 Glassdoor

runderwear is a British running and sports underwear brand making chafe-free and blister-free underwear, socks and sports bras. After selling out in their debut at the London Marathon expo in 2013, runderwear went from strength to strength, culminating in being named 'Best Underwear & Socks Brand' at the 2020, 2019 & 2018 Running Awards – beating much bigger, established brands in the process. With a growing reputation amongst the running community, the comfort provided by all runderwear products has seen them being adopted by a variety of sportsmen and women including those doing horse-riding, diving, tennis, football and yoga.Simply put, runderwear support runners to run chafe-free, blister-free and in ultimate comfort.Supporting runners since 2013 💙

Founded in 2013
Poole, England, GBR
8 employees (3 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
50.2K
Monthly Google Ads Budget
$95
Traffic Source Mix
Search
51%
Direct
15.9%
Referral
2.5%
Social
14.5%
Paid
3.6%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
2 (25% of company)
Marketing Roles Posted (Last 30 Days)
1