Senior Marketing Executive

London, UK (On-site)

£40K/yr – £46K/yrSenior LevelPermanent

Posted 2 weeks ago

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Job Summary

Own and optimise global digital marketing campaigns including Google Ads and email to drive lead generation across markets, while building automation workflows, coordinating cross-functional projects and leveraging AI tools to improve planning, reporting, and efficiency.

Lead generation and performance optimization across global campaigns
Marketing automation and AI-driven planning and reporting
Cross-functional coordination across Marketing, Sales, CRM, and Technology

Job Description

Responsibilities

Manage and optimise Google Ads campaigns across global markets, driving lead generation and improving campaign performance.
Build and execute targeted email marketing campaigns to support student recruitment, events and sales objectives.
Develop and maintain marketing automation workflows using tools such as Zapier, ManyChat and Zoho to improve efficiency and lead nurturing.
Coordinate digital marketing projects across Marketing, Sales, CRM, Technology and regional teams, ensuring successful delivery.
Monitor campaign performance using GA4, Google Tag Manager, Looker Studio and CRM reporting, providing actionable insights and recommendations.
Leverage AI tools to enhance campaign planning, content creation, reporting, research and process automation while maintaining quality and accuracy.
Collaborate with global stakeholders to deliver marketing initiatives across multiple campuses, markets and audiences.
Continuously identify opportunities to improve campaign performance, streamline processes and support business growth.

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related discipline or equivalent demonstrable experience.
Moderate to advanced hands-on Google Ads experience.
Experience building, managing and optimising lead-generation campaigns.
Strong understanding of Google Ads campaign structure, keywords, bidding, targeting and conversion measurement.
Experience managing projects, tasks, deadlines and multiple stakeholders.
Practical experience using AI tools in a professional environment.
Strong prompt-writing and AI-instruction skills.
Ability to review and improve AI-generated outputs.
Strong analytical and problem-solving abilities.
Excellent attention to detail.

Preferred

Experience with pathway programmes or within higher education.
Master’s degree in Marketing, Digital Marketing or a related discipline.
Experience with Meta Ads.
Experience using Zapier, ManyChat or similar automation platforms.
Familiarity with Zoho CRM, Zoho Campaigns or Zoho Forms.
Familiarity with GA4, Google Tag Manager or Looker Studio.
Experience with email marketing or CRM segmentation.
Experience working in international education, travel or another multi-location organisation.
Experience supporting multilingual or multi-market campaigns.
Fluency in an additional language.

English Path

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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