Responsibilities

• You'll support the Regional Marketing Manager in developing / maximising customer acquisition and conversion into the Bupa Care Services portfolio of homes - the main focus of the role being Social Media (Facebook) and Public Relations.
• You'll help with the creation and development of all marketing campaigns from briefing stage through to final production and contribute to the planning, development and implementation of marketing campaigns and initiatives day to day.
• You'll also be responsible for developing, implementing and improving post enquiry customer communication journeys to maximise conversion and improve retention.
• Support the Marketing Manager and lead the development and delivery of local (home specific) and regional marketing plans. Work with specific homes to develop and own actionable, targeted and measurable plans to drive enquiries and conversion
• Provide top level support to the Marketing Manager, making recommendations and contributing to overall marketing plans as well as supporting delivery of marketing activity
• Write and brief studio requirements for campaigns and managing these through to delivery
• Ensure all communications are on the online marketing management system and are fully signed off
• Working with the Marketing Manager, Customer Insight, Data, Research and Finance maintain a good understanding of homes by reviewing, analysing and interpreting reports
• Ensure tracking and reporting is in place for activity, using the output from this to drive efficiencies and improve effectiveness of future campaigns
• Create reports and presentations to communicate plans and demonstrate delivery

Requirements

• A creative problem solver, with commercial experience in leading integrated marketing communication plans and extensive understanding of social media platforms, especially Facebook
• Good understanding of customer touch points across the whole marketing mix
• A fast learner, with the experience to hit the ground running
• Passionate about delivering the best communications to our customers
• Analytical and numerate, with meticulous planning and organisational skills
• Strong customer focus, understanding purchasing behaviours with the customer at the heart of everything you do
• Appetite to test and learn and tenacity to execute repetitive tasks with enthusiasm
• Effective relationship-building skills with the confidence to influence stakeholders across the business at the highest level
• Commercially minded and financially aware with good grasp of the importance and key elements of P&L and associated levers.
• A resilient and proactive self-starter, able to manage your own workload and conflicting demands on your time

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts