Responsibilities

• Briefing, executing and monitoring owned B2C marketing campaigns (print, digital, email, organic social) for courses aimed at driving lead generation and sales.
• Briefing paid media campaigns (including PPC and paid social) to specialists within The Economist Group, being responsible for monitoring the performance and spend of campaigns
• Owning the weekly sales performance deck shared with senior stakeholders, reporting on revenue, key marketing initiatives and campaign performance, while proposing strategies to address revenue gaps and drive growth
• Working together with the Education marketing team to develop new campaign creative, being responsible for submitting briefs to the in-house creative studio as well as managing approvals with commercial and editorial stakeholders
• Writing B2C copy for the website and marketing assetst
• Working with the Head of Marketing on developing and executing seasonal marketing campaigns and discounting strategy aimed at maximising conversions and revenue
• Overseeing lead-to-conversion optimisation through ownership of Education's B2C email nurture journeys, including copywriting, performance reporting and optimisation within Salesforce Journey Builder, as well as planning ad hoc sales-driving email campaigns as needed
• Working with the Head of Marketing to develop new email nurture strategies for priority courses, collaborating with creative teams and Salesforce Marketing Cloud (SFMC) engineers to build and optimise automated journeys
• Working with the Marketing Assistant to manage B2C customer service and sales enquiries through the Education inbox, ensuring timely and professional responses, and escalating platform-specific queries to the support team