Responsibilities

• Develop and deliver targeted marketing plans for Direct Mid-Market and Large Business customers and prospects
• Create integrated campaigns supporting customer acquisition, retention, engagement and growth
• Work closely with Sales to understand priority audiences and opportunities and translate these into effective marketing activity
• Use CRM, segmentation and customer insight to develop increasingly targeted prospect and customer journeys
• Create high-quality customer communications and content across email, digital and other relevant channels
• Support opportunities to introduce Supply customers to relevant PowerSuite and wider EDF products and services
• Measure campaign performance, leads, engagement and conversion, using learning to continually improve activity

Requirements

• Lead generation and nurture that supports pipeline growth
• B2B campaign planning across acquisition, retention and customer engagement
• Account-based or targeted marketing across different B2B customer segments
• Using CRM platforms to segment audiences, manage journeys and measure activity
• Working closely with Sales to improve engagement, lead conversion and commercial outcomes
• Creating effective email, digital and customer communications
• Using campaign data and insight to test, learn and improve performance
• Managing stakeholders across Marketing, Sales and wider business functions
• Communicating complex products and propositions clearly to business audiences

Benefits

• market-leading pension scheme
• electric vehicle leasing
• discounted gym membership
• life assurance
• tech vouchers
• experience days