Responsibilities

• Develop and execute marketing campaigns to promote our products and services to the Education and Business markets.
• Generate new prospects for our sales team.
• Ensure marketing efforts are aligned with business goals.
• Oversee the creation of engaging content across various platforms, including web, social media, and sales collateral.
• Monitor and analyse marketing metrics to measure the effectiveness of campaigns and identify areas for improvement.
• Manage marketing budgets and report on campaign performance.
• Stay up-to-date with the latest marketing tools, techniques, and industry best practices, and recommend innovative strategies to enhance marketing effectiveness.

Requirements

• An interest in innovative technology and a passion for marketing.
• Proven experience as a Marketing Manager or similar role, with a track record of successful marketing campaigns that include net new customer lead generation in B2B or Business to Education markets.
• Strong knowledge of marketing principles, strategies, and tactics across various channels.
• Proficiency in digital marketing tools and platforms, such as email marketing, social media management and creative applications (e.g. Adobe CC)
• Clear, concise and persuasive copywriting ability
• Exceptional communication and interpersonal skills, as you’ll be dealing with internal and external stakeholders

Preferred

• previous experience of working in a mid-senior level role that targeted Businesses or the Education sector
• Extra bonus points for marketing technology products or services

Benefits

• Generous company discount
• Workplace Pension
• Private Medical cover available
• Employee discount