Responsibilities

• Develop and deliver audience-growth marketing plans for FAST channels across multiple territories and platform partners.
• Build strong, proactive relationships with platform marketing, editorial and merchandising teams to increase channel visibility, secure promotional placements and identify new audience-growth opportunities.
• Work closely with scheduling and editorial teams to turn programming priorities, key titles and seasonal moments into compelling marketing campaigns.
• Plan and deliver organic, earned and paid campaigns that grow awareness, viewing and engagement across the FAST ecosystem.
• Manage agreed marketing budgets, monitor campaign performance and recommend how investment can deliver measurable audience and commercial value.
• Contribute to business cases for further marketing investment, using audience, campaign and commercial data to support recommendations.
• Brief and manage creative, media and specialist agencies, ensuring work is delivered to a high standard, on time and within budget.
• Work with the Insights team and platform partners to analyse audience, viewing and campaign data, translating findings into clear recommendations and campaign optimisations.
• Develop marketing calendars, toolkits and assets to support channel launches, priority content and platform promotional opportunities.
• Act as a brand guardian for ITV Studios’ FAST channels, ensuring activity and creative assets are consistent, effective and aligned with brand standards.

Requirements

• Experience working in digital marketing, streaming, FAST, SVOD, digital video or a comparable audience-led content environment.
• Experience building and managing relationships with external platforms, commercial partners or key stakeholders.
• Experience planning and delivering paid media campaigns, including managing budgets and evaluating campaign performance.
• Experience delivering marketing activity across paid, organic and/or earned channels.
• Strong analytical skills, with experience using audience, platform or campaign data to shape decisions and optimise activity.
• Experience managing agencies, creative suppliers or external partners.
• Strong organisational and project-management skills, with the ability to manage multiple campaigns, partners and deadlines.
• Excellent written and verbal communication skills, with confidence working with and influencing stakeholders across different teams and levels of seniority.

Preferred

• Direct experience working with FAST channels, streaming platforms or platform partner marketing teams.
• Experience marketing content or channels across multiple territories.
• An understanding of platform merchandising, editorial placement, content discovery and audience retention.
• Experience contributing to investment proposals or business cases using audience and commercial data.
• A commercially minded approach, with an understanding of how audience growth can support advertising revenue, distribution and wider IP value.
• Someone who welcomes change, takes initiative and makes things happen.
• Someone who is always looking ahead and identifying new ways to improve performance and grow audiences.
• A strong creative instinct and an ability to recognise ideas and assets that will resonate with different audiences.
• Someone who can turn ideas into clear plans, maintain momentum and deliver results.