Own cross-functional marketing to engage employers and members, using data to set objectives and optimize end-to-end campaigns while managing budget and agency partnerships.

• Campaign Ownership: End-to-end planning, delivery, budget, and channel mix across the funnel.
• Audience & Messaging Alignment: Embed audience view in all activity and use data to tailor messaging and media choices.
• Cross-Functional Delivery: Coordinate with internal teams and external agencies to deliver campaigns on time with measurable impact.