Senior Marketing Account Manager

London, UK (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate the end-to-end relationship and marketing cadence for B2B SaaS accounts, turning customer objectives into action while grounding decisions in data and industry insight.

  • Own day-to-day relationships and align on objectives to support retention and expansion.
  • Set and govern 90-day objectives with 30-day sprints tied to a customer-facing marketing plan, with monthly reporting.
  • Shape scope and delivery across teams to hit agreed goals and reach the right audience at the right time.

Job Description

Responsibilities

  • Build and maintain day-to-day customer relationships that keep us abreast of their business objectives, the state of their business and supports customer retention.
  • Creation & management of a rolling set of 90-day objectives and 30-day sprints for customers aligned to a customer-facing marketing plan. Reported on monthly in Customer Reporting calls, led by the Account Manager.
  • Manage the available scope of your customers to ensure the right things are delivered at the right time, by the right people to hit the objectives you have set.
  • Develop market knowledge of your customer and the industries they serve to weave into marketing tactics and help ensure we know how to get in front of the right audience.
  • Be the voice of your customers internally, ensuring their brand, proposition, tone of voice and personas are reflected in all the work that our specialist team delivers.
  • Draw insights out of customer data, paired with a narrative you have crafted that delivers the learnings gathered from our previous activity, the outcomes our previous activity delivered and how that will influence what we do next.

Requirements

  • Educated to degree level or equivalent
  • 3+ years of account management experience
  • Excellent communication skills
  • An understanding of Digital Marketing principles
  • Experience of martech such as HubSpot and Google Analytics
  • Exposure to a variety of Marketing techniques and projects
  • All set against a B2B environment
  • Confidence to be customer-facing, ambitious and enthusiastic about learning and growing with one of the fastest growing UK B2B digital marketing agencies.

Benefits

  • 28 Days holiday allowance (in addition to BH)
  • Generous pension contributions
  • Annual Profit Share Bonus
  • A culture of learning and development
  • Private Medical Care
  • Company Summer Away Days and Christmas party
  • A real opportunity to growth with the business for career progression
  • Cycle to work scheme
  • Work with an exciting range of SaaS and tech companies
  • Working for an ambitious, fast-growing agency
Gripped | B2B Digital Marketing Agency for SaaS & Tech logo

Gripped | B2B Digital Marketing Agency for SaaS & Tech

Gripped is a digital first sales & marketing agency for B2B SaaS, technology & IT companies. We help founders, sales leaders, and marketing teams to earn the trust of prospects and customers. From strategy to execution we’ll build market presence, turn the right strangers into leads, and enable you to close more deals in a digital-first world.Using a combination of content marketing, SEO, automation, paid media and market understanding we help you differentiate before your competitors have got out of bed. We work with founders, sales leaders and marketing teams to help you:Create a market presenceDeliver better-qualified leadsBuild trust with prospectsPunch above its weightTo learn more about how we can help you create well planned and friction-free website conversion journeys for your prospects, book in a call and talk with us today.

Founded in 2017
London Colney, England, GBR
34 employees (21 in marketing)

Traffic Signals

Monthly Visitors
17.9K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
39%
Direct
45.6%
Referral
9.6%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
20 (59% of company)