Responsibilities

• Lead the articulation of clear, differentiated value propositions tailored to priority EMDE markets and signatory segments
• Translate insights from EMDE research, signatory feedback and market engagement into structured, audience-specific messaging frameworks
• Ensure consistency between global positioning and local market nuance
• Support alignment of value propositions across services (guidance, initiatives, academy, policy engagement)
• Own the end-to-end development of high-impact marketing collateral across social, web, paid channels and sales collateral
• Develop scalable templates and repeatable frameworks for EMDE collateral to improve efficiency and consistency
• Translate technical insights (e.g. investor needs, capital flows, market barriers) into compelling narratives and practical use cases
• Partner closely with regional Markets teams to understand priority needs and co-create tailored collateral and messaging
• Support key moments in market engagement (e.g. pitches, convenings, campaigns) with targeted materials
• Build strong feedback loops with Markets to continuously refine messaging based on real-world use

Requirements

• Proven ability to develop clear, differentiated value propositions and audience-led messaging for complex products, services or strategic programmes.
• Knowledge of responsible investment, ESG, sustainable finance or emerging markets and developing economies.
• Excellent written communication and verbal presentation skills, with the ability to translate complex financial, investment or sustainability-related content into compelling, practical and market-ready materials.
• Strong experience developing marketing collateral across channels, including web, social, paid, campaign and sales-enablement materials.
• Experience using audience insight, market feedback and performance data to inform messaging, collateral development and business development activity.
• Strong stakeholder management skills, with experience working collaboratively across regional, commercial, content, policy or product teams to deliver shared outcomes.
• Good understanding of B2B marketing, business development support and pipeline reporting, with the ability to produce useful insights for internal decision-making.
• Highly organised, with strong project management skills and the ability to manage competing priorities, deadlines and stakeholder needs.
• Confident using digital tools and systems relevant to marketing and business development, such as Microsoft Office, CRM systems, analytics dashboards, website platforms and social media tools.
• A collaborative and consultative approach to working with others, with a commitment to fostering an inclusive environment.

Preferred

• Experience creating scalable messaging frameworks, templates or toolkits that can be adapted for different audiences or markets.
• Experience supporting market engagement, member acquisition, retention, investor relations or partnership development.
• Additional language skills, particularly languages relevant to priority EMDE markets.