Senior Manager, Digital Content Strategy
Little Chalfont, Hillingdon, UK (On-site)
Posted 1 day ago
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Job Summary
Owns the end-to-end content strategy and delivery across channels, guiding ideation to implementation, collaborating with cross-functional teams, and applying data insights to optimize performance.
- Leads cross-functional content programs and governance with data-driven insight.
- Drives audience engagement and lead generation through strategic content optimization.
- Stays ahead of industry trends and SEO to maintain content effectiveness.
Job Description
Responsibilities
- From ideation to implementation, you will develop content strategies that align with brand identity, customer needs, and business goals, while ensuring brand consistency and compliance with legal and regulatory standards across all digital content assets and channels.
- Create and optimise digital content to improve user experience, drive traffic, and support lead generation.
- Collaborate with marketing, product, sales, UI/UX experts, writers, and customer service teams to ensure cohesive messaging and content alignment.
- Analyse content performance using web analytics tools and apply insights to refine strategy, improve outcomes, and inform governance best practices.
- Stay informed on industry trends, SEO best practices, and emerging technologies to enhance content effectiveness.
Requirements
- Deep Digital Content Expertise: Extensive experience developing and executing content strategy, digital marketing initiatives, and B2B web content programs that align customer needs with business objectives and drive measurable engagement.
- Strong Leadership & Operational Excellence: Proven ability to lead people, processes, and cross-functional projects while continuously improving workflows, establishing best practices, and managing complex content initiatives from strategy through execution.
- Global & Matrixed Environment Experience: Demonstrated success working across international teams and highly matrixed, regulated B2B organizations, effectively navigating multiple stakeholders, priorities, and compliance requirements.
- Data-Driven Decision Maker: Strong analytical skills with experience leveraging web analytics, performance metrics, and customer insights to identify trends, optimize content strategies, improve user experience, and influence business outcomes.
- Exceptional Communicator & Storyteller: Excellent written and verbal communication skills with the ability to create compelling customer-centric narratives, simplify complex concepts, engage diverse audiences, and clearly articulate business value. Bachelor’s degree in digital marketing, Communications, or a related field required.
Preferred
- Familiarity with CMS platforms, SEO, and basic web technologies (HTML, CSS).
- Familiarity with the Agile framework for project execution.
Benefits
- Cytiva offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
Cytiva
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
