Responsibilities

• Develop shopper - focused creative ideas and activation concepts that connect brand strategy to retail execution across GB customers and channels.
• Translate brand narratives, global creative ideas, and IMX plans into channels s pecific simple and break-through shopper creative that drives conversion and visibility.
• Ensure creative solutions reflect shopper insights and principles , category triggers, customer needs, and consumption occasions.
• Work and collaborate with central Shopper team to scale and deploy best in class shopper toolkits
• Lead creation or adaptation of instore and POS assets including shelf strips, gondola ends, wobblers, barkers, display units, digital commerce assets, retail media assets, and promotional material
• Work with bottlers to localize central shopper material to local realities mastering Coca-Cola Tech tools (like ShopX )
• Implement local campaigns leveraging 360 integrated activation eco-system, when applicable
• Adapt master creative assets into contextually relevant , retailers s pecific executions that respect customer guidelines while maintaining brand integrity.
• Develop or adapt creative for sell - in materials (customer decks, visuals, mockups, display concepts) working closely with Commercial and Shopper teams.
• Partner with local brand teams to ensure end - to - end integration of creative across brand , shopper , and commercial plans.