Senior Insight Executive (Data Analyst)

Bradford, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and translate customer, retail and campaign data into actionable insights that shape brand strategy and media investment, while driving adoption of MoreViu and delivering persuasive, client-ready analyses.

  • Turn data into insights that influence brand strategy and media investment
  • Become the MoreViu expert and drive platform adoption across MMG
  • Translate complex data into engaging client presentations and stories

Job Description

Responsibilities

  • Turn customer, sales and campaign data into actionable insights that influence brand strategy and media investment.
  • Become the expert in MoreViu, driving adoption of Morrisons' customer insight platform across MMG.
  • Identify customer trends, growth opportunities and audience behaviours that help brands grow.
  • Demonstrate campaign effectiveness through meaningful analysis and compelling storytelling.
  • Partner with Client Services and Connected Media teams to support planning, pitches and commercial conversations.
  • Translate complex data into engaging presentations that clients genuinely understand and value.
  • Continuously improve MMG's analytical capabilities, tools and ways of working.

Requirements

  • Experience analysing customer, retail or commercial datasets.
  • Strong understanding of how retailers, brands or category teams use customer insight.
  • Ability to turn analysis into clear, engaging commercial recommendations.
  • Experience creating client-ready presentations, not just reports.
  • Excellent communication and stakeholder management skills.
  • Highly organised with the ability to manage multiple priorities.
  • Curious, proactive and naturally analytical.
  • Advanced Excel skills.

Preferred

  • Experience with customer insight platforms such as MoreViu, Kantar, Circana, Dunnhumby or Nectar360
  • Retail media experience
  • Campaign measurement or effectiveness analysis
  • Customer segmentation or audience planning
  • SQL or data querying experience

Benefits

  • 10% discretionary bonus
  • £1,800 annual Wellbeing Fund (on top of your salary)
  • Free Headspace subscription
  • £500 annual Learning ("Uni") Fund
  • Four additional Wellbeing Days each year
  • Summer & Winter conferences and regular team celebrations
  • 4pm finish every Friday
  • Flexible hybrid working
SMG logo

SMG

We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.Our brilliant people are the ones who make change happen. Straight-talking, fiercely driven, and with a thirst for challenging the status quo, we’re united in spirit and culture. Positively disrupting retail and creating campaigns with impact, we’re taking everyone with us on extraordinary adventures in connected commerce.

Founded in 2016
London, England, GBR
621 employees (71 in marketing)

Traffic Signals

Monthly Visitors
20.2K
Traffic Source Mix
Search
33.3%
Direct
48.1%
Referral
9.3%
Social
7.8%
Paid
1.2%

Headcount Trend

Current headcount: ~621

Marketing Team

Marketing Team Size
53 (9% of company)
Marketing Roles Posted (Last 30 Days)
17

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