Senior Growth Marketing Manager at Goodlord | London, UK

Senior Growth Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the multi channel demand gen engine and tie every tactic to revenue, from briefing to closed won, while continuously testing and optimising across paid, email and content.

End to end demand generation: plan, build, report and optimise multi-channel campaigns that convert into pipeline and revenue.
Sales alignment and funnel measurement: ensure every stage is tracked, understood and optimised to impact revenue outcomes.
New initiatives and efficiency: launch scalable demand programs and use AI to improve go to market and reduce CAC.

Job Description

Responsibilities: Designing and executing multi-channel demand generation campaigns across paid, email and content channels, specifically to generate high-intent pipeline not just surface-level traffic
Responsibilities: Owning campaign delivery end-to-end - from briefing and build through to reporting and optimisation
Responsibilities: Writing compelling, audience-focused copy across emails, ads and landing pages
Responsibilities: Managing and optimising HubSpot workflows to improve targeting, nurture journeys and lead quality
Responsibilities: Partnering with Sales to ensure every stage of the funnel is measured, understood and optimised. Enuring marketing activity directly correlates to revenue outcomes.
Responsibilities: Building and launching new demand generation initiatives as we continue to scale
Responsibilities: Obsessing over your numbers - pipeline contribution, conversion rates and CAC, understanding what’s working, why, and where to optimise
Responsibilities: Leveraging AI tools to create internal efficiencies and improve go-to-market activity

Requirements: Has independently built and delivered demand generation campaigns with measurable commercial impact
Requirements: Has experience experimenting across multiple channels, both digital and offline
Requirements: Writes well - strong, audience-aware copy is a core part of this role, not an afterthought
Requirements: Understands marketing automation (HubSpot ideally, Salesforce a bonus) and uses data to make decisions
Requirements: Enjoys building things from scratch rather than simply maintaining what already exists
Requirements: Works effectively with Sales and understands the connection between marketing activity and revenue outcomes
Requirements: Is comfortable moving quickly, testing ideas and adapting based on results and learnings
Requirements: You are a revenue marketer at heart. You understand that marketing’s job isn’t done when a form is filled out -it’s done when revenue is closed

Nice-to-have: Salesforce experience (bonus)
Nice-to-have: HubSpot ideally (CRM)
Nice-to-have: experience experimenting across multiple channels, both digital and offline

Benefits: Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified . Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
Benefits: Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
Benefits: 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days
Benefits: Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Benefits: Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference

Goodlord

3.5 Glassdoor

WHO ARE WE?Goodlord is a cloud-based platform trusted by over 3500 agencies across the UK.WHAT DO WE DO?We make renting easy through automated digital transactions, cutting agency time and spend by 50-75%. This enables agencies to focus on growing their business and providing a better service. HOW WE DO IT?Goodlord creates a bespoke one-stop-shop by providing access to a dynamic suite of specialised services, including insurance, e-signing, referencing, e-payments, and more. WHO WE WORK WITH?Ambitious, dynamic agencies who aspire to offer a better, fairer service to landlords and tenants. www.goodlord.comsupport@goodlord.com

Founded in 2014

London, England, GBR

298 employees (16 in marketing)

www.goodlord.com

65% recommend to a friend

83% CEO approval