Responsibilities

• Reactivate and scale paid social, Google, and CRM channels on the existing platform
• Drive customer acquisition and conversion through peak gifting seasons
• Extract maximum value from the large existing email audience through structured lifecycle programmes
• Build performance benchmarks and establish what actually drives acquisition, conversion, and repeat revenue
• Run rapid creative and messaging experiments to sharpen what works
• Feed growth insights and customer learnings into product and UX decisions for the relaunch
• Develop the go-to-market strategy and execution plan for the new platform
• Lead the migration of all existing users to the new experience, using it as a reactivation opportunity

Requirements

• You likely have 6 to 8 years in growth and hands on performance marketing, ideally in a D2C or subscription environment. You have driven acquisition through paid social and digital channels, and you know how to turn an underperforming funnel into one that works.
• More importantly, you have operated in situations where there was no clear playbook, where you had to test your way to answers, and where you took something underperforming and made it work.
• What matters most — High agency: you thrive on autonomy, take ownership and do not wait for perfect direction
• What matters most — Clarity of thinking: you turn messy situations into simple, testable actions
• What matters most — Bias for action: you move fast, ship, and iterate
• What matters most — Resilience: you are comfortable being wrong often and learning quickly
• What matters most — Love for books and storytelling: this one is not optional
• What matters most — Fluency in AI-led marketing: you are genuinely excited by how AI is reshaping performance marketing, actively use AI tools in your work, and bring a point of view on where the biggest gains are.

Preferred

• Bonus: experience with lifecycle marketing and CRM (there is a large Klaviyo list that deserves proper attention)
• Experience with lifecycle marketing and CRM (Klaviyo) is a nice-to-have bonus