Senior Go-to-Market Marketing Manager - Retail and Consumer Services
London, UK (Unknown)
Posted 1 day ago
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Job Summary
Own the go-to-market strategy and integrated campaigns for Retail and Consumer Services, translating insights into actionable marketing plans and accelerating pipeline across strategic accounts and partnerships.
- Lead GTM strategy and long-term vision
- Develop differentiated positioning and narratives
- Drive pipeline, ABM, and cross-sell programs with sales and partnerships
Job Description
Responsibilities
- Define the Retail and Consumer Services go-to-market marketing strategy including long-term vision, value propositions, audience priorities and growth opportunities
- Translate market and client insights into actionable marketing plans informed by trends, buyer priorities and competitive activity
- Develop differentiated industry positioning and narratives that align EPAM’s offerings with client challenges and market opportunities
- Partner with business and sales leadership to align marketing objectives and scorecards with business growth targets
- Drive pipeline and sales acceleration through integrated programmes that support strategic accounts, large deals and cross-sell opportunities
- Shape and activate the Retail and Consumer Services portfolio by identifying priority offerings and orchestrating launch plans
- Lead integrated go-to-market programmes across thought leadership, campaigns, ABM, digital and events
- Build joint activations with alliance partners to maximise ecosystem opportunities in marketing and demand generation
- Create C-level sales enablement assets, playbooks and thought leadership to strengthen EPAM’s position in the market
- Establish a data-driven approach to performance measurement, campaign optimisation and return on marketing investment
Requirements
- 10+ years of experience in B2B go-to-market, industry or solutions marketing within technology services, consulting or similar environments
- Strong experience in the Retail and Consumer Services industry with understanding of market dynamics, omnichannel trends, customer experience priorities and digital transformation drivers
- Proven ability to turn business strategy into actionable marketing plans and measurable programmes
- Track record in developing positioning, value propositions and industry-relevant messaging for complex offerings
- Experience orchestrating integrated programmes involving content, thought leadership, ABM, digital, events and partnerships
- Strong executive presence with ability to act as a trusted advisor to senior business, sales and client stakeholders
- Ability to manage cross-functional teams in a global matrix and influence without direct authority
- Understanding of technology ecosystems including hyperscalers, ISVs and strategic partners
- Strategic mindset combined with strong execution skills and data-driven decision-making
- Excellent communication, presentation and stakeholder engagement skills
Benefits
- EPAM Employee Stock Purchase Plan (ESPP)
- Protection benefits including life assurance, income protection and critical illness cover
- Private medical insurance and dental care
- Employee Assistance Program
- Competitive group pension plan
- Cyclescheme, Techscheme and season ticket loans
- Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
- Learning and development opportunities including in-house training and coaching, professional certifications, and courses
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
EPAM Systems
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
