Responsibilities

• Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts.
• Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably.
• Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures.
• Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas.
• Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose.
• Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging.
• Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement.
• Deliver channel performance reporting, providing insights needed to assess campaign effectiveness.
• Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business.
• Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively.

Requirements

• You have a minimum of 5–8 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS.
• You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles.
• You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform.
• You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction.
• You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance.
• You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms.

Benefits

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Parental leave - to suit everyone embarking on life's great adventure
• Learning Budget - lead your own development with an annual learning budget
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)