Senior Global Marketing Manager - Sensodyne Innovations

Weybridge, Hounslow, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

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Job Summary

Own end-to-end innovation programmes from concept to toolkit deployment, driving growth opportunities, global programmes, and sustainability integration.

  • Lead pipeline development and concept creation based on consumer insights
  • Craft toolkits and campaigns anchored in brand equity
  • Manage complex, matrixed projects across global teams

Job Description

Responsibilities

  • Role Responsibilities
  • Innovation
  • Deliver best-in-class, irresistible innovation programmes that bring to consumers our superior science in meaningful ways, achieving the innovation sales targets
  • Drive end-to-end innovation, managing pipeline development from concept generation to creation of fully adaptable toolkits for Operating Units, including shopper activation
  • Contribute to delivering focused and meaningful global programmes covering all aspects of innovation including (1) differentiated channel pack architecture, (2) commercial innovation supporting pricing and promotion strategies (3) superior and differentiated claims roadmap
  • Think beyond products into experiences and services
  • Contribute to the continuous optimisation of innovation plans and portfolio, proactively identifying opportunities to enhance delivery of toolkits and content to win across customers and channels
  • Support development of innovation guardrails & thresholds to enable innovation pipeline governance
  • Support the development and drive implement of sustainability plans within innovation priorities

Requirements

  • Proven experience in managing and driving innovation projects, including growth opportunity identification, product development, and asset creation
  • Demonstrated ability to lead the development of new concepts and/or claims derived from robust consumer insights and data
  • Expertise in crafting impactful toolkits and communications that leverage consumer insights and are deeply anchored in the brand equity
  • Proven ability in developing integrated digital campaigns across paid/owned/earned with strong results
  • Demonstrated ability to manage complex projects with successful outcomes, within a matrix organisation
  • This role has a global remit so applicants should be able to demonstrate an equal level of experience / expertise
Haleon logo

Haleon

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
696