Responsibilities

• Support the VP Global Brand Marketing in developing and evolving Speedo’s global brand strategy, positioning and long-term brand narrative.
• Translate brand strategy into clear global frameworks, including brand narratives, seasonal themes, messaging principles and activation guidance.
• Act as a global brand guardian, ensuring Speedo’s tone of voice, storytelling, visual identity and brand standards are applied consistently across markets and touchpoints.
• Use consumer insight, brand health, category trends and cultural signals to inform brand thinking and ensure Speedo remains relevant and distinctive.
• Shape global brand campaign frameworks and narratives, helping define campaign ambition, core narratives, messaging frameworks and creative direction in partnership with internal and external teams.
• Partner with Go-To-Market to ensure approved brand campaigns, seasonal stories and launch moments are translated into clear activation frameworks for regional execution.
• Work closely with regional marketing teams to share brand priorities, review activation plans, exchange learnings and support strong global-to-local execution.
• Partner with Product Marketing to ensure brand narratives align with product pillars, innovation priorities and seasonal product storytelling.
• Work with Social & Community, Sports Marketing and Brand Partnerships teams to ensure social, athlete, partnership and community activity ladders up to the global brand strategy.
• Collaborate with Retail Experience and Store Design & VM teams to ensure brand storytelling translates effectively into retail, experiential and omnichannel environments.

Requirements

• Significant experience in brand marketing, ideally within sports, lifestyle, performance or premium consumer brands.
• Strong experience supporting or developing brand strategy, campaign platforms and storytelling frameworks across global or multi-market environments.
• Excellent understanding of how consumer insight, culture, sport, product and brand positioning come together to build distinctive brands.
• Proven ability to work effectively across regional and global teams, balancing global consistency with local market relevance.
• Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leaders.
• Experience managing or guiding team members, with the ability to provide clear direction, coaching and prioritisation.
• Strong commercial awareness, with the ability to connect brand strategy to consumer relevance, market execution and business impact.
• This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.

Benefits

• We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.