Responsibilities

• Own and lead the end-to-end marketing strategy and execution for global events, aligned to audience growth, engagement, brand visibility and commercial objectives
• Define and continuously evolve the marketing approach across the full event lifecycle, from early market positioning and campaign development through to post-event engagement and retention
• Act as the organisation’s internal lead on event marketing strategy and execution, establishing direction, standards, and best practice across campaigns and delivery
• Ensure marketing strategies are informed by robust audience insights, performance data and measurable engagement frameworks
• Lead the development of audience insight and segmentation strategies, including audience behaviours, motivations, market dynamics and regional considerations
• Define clear target audiences and differentiated value propositions for each event, ensuring relevance and competitive positioning across global markets
• Use audience data, market intelligence and campaign performance to inform strategic decision-making, prioritisation and growth opportunities
• Lead the design and hands-on delivery of integrated marketing campaigns and audience engagement activity, working closely with internal teams, suppliers and partners to ensure high-quality execution across global markets
• Define campaign objectives, KPIs and success metrics aligned to audience acquisition, engagement, conversion, commercial performance and brand visibility
• Manage the production and optimisation of marketing assets, branding materials, digital platforms and audience touchpoints, including event websites, email campaigns and journeys, registration integration, apps and promotional content

Requirements

• 5+ years’ experience across event marketing, audience engagement and event management
• Experience operating in international, multi-stakeholder environments
• Strong interest in global energy, sustainability, international affairs or related sectors
• Willingness to travel internationally as required
• Proven experience leading event marketing strategy for large-scale, international conferences, congresses or convenings
• Strong expertise in audience insight, segmentation, campaign strategy and multi-channel marketing delivery
• Demonstrated track record of delivering measurable marketing impact, including audience growth, engagement and revenue contribution
• Experience managing event marketing assets, digital platforms and campaign content across multiple channels
• Broad experience across event management, with the ability to contribute effectively beyond pure event marketing responsibilities when required
• Experience working across complex, multi-stakeholder and cross-functional environments

Benefits

• Competitive