Senior Email Executive

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 9 hrs ago

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Job Summary

Own end-to-end email and multichannel campaigns across fundraising and supporter communications, driving test-and-learn programmes, audience segmentation, automated journeys, and stakeholder partnership.

Lead planning and delivery of email campaigns across channels.
Drive continuous improvement through templates and processes.
Mentor the team and deputise for the manager.

Job Description

Responsibilities

Lead the planning, scheduling, and delivery of email campaigns across fundraising, campaigns, services, retail, and supporter communications.
Drive continuous improvement by developing templates, refining processes, and implementing best practice across the email programme.
Deliver and optimise SMS and WhatsApp communications as part of integrated multichannel marketing activity.
Lead audience segmentation and targeting, ensuring supporters receive relevant and personalised communications.
Build, optimise, and maintain automated supporter journeys, including welcome, nurture, re-engagement, and stewardship programmes.
Own the email test-and-learn programme, using campaign insights to drive continual performance improvements.
Develop strong relationships with stakeholders, providing expert advice and helping shape integrated campaign plans.
Mentor and support the Email Marketing Executive and deputise for the Email Marketing Manager when required.

Requirements

Proven experience delivering successful email marketing campaigns from planning through to evaluation, using email service providers and marketing automation platforms such as DotDigital or similar.
Strong understanding of email marketing best practice, including deliverability, accessibility, mobile-first design, and optimisation.
Experience working with audience segmentation, data selections, and personalised communications.
Excellent project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
Outstanding communication and stakeholder management skills.
Knowledge of GDPR, PECR, and marketing consent requirements.

Preferred

Experience with lifecycle marketing, automated journeys, SMS, WhatsApp, or wider digital marketing would be advantageous

Benefits

Flexible working. We’re happy to discuss flexible working at the interview stage.
25 days annual leave (exclusive of Bank Holidays)
Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
Loan schemes for bikes; computers and season tickets
Continuous professional development opportunities.
Industry-leading training programmes
Wellbeing and Employee Assistance Programmes
Enhanced bereavement, family friendly and sickness benefits
Access to Blue Light Card membership
Subsidised Eye Care