Responsibilities

• lead the operational delivery of digital campaigns across our portfolio of attractions.
• managing campaign execution across web and app platforms, building and optimising landing pages, overseeing onsite merchandising, and ensuring every digital campaign launches on time and to the highest standard.
• Working closely with Marketing, Commercial, CRM, Paid Media, Product, and regional teams, you'll use data and insights to drive performance, improve conversion, and deliver exceptional customer journeys.

Requirements

• Proven experience in eCommerce, digital trading, or online merchandising within a fast-paced environment.
• Strong understanding of conversion rate optimisation (CRO), customer journey optimisation, and digital trading principles.
• Experience building and managing web content, landing pages, and onsite merchandising activities.
• Advanced Excel skills with the ability to analyse large data sets and turn insights into actionable recommendations.
• Experience with web analytics platforms, A/B testing, and test-and-learn methodologies.
• Excellent organisational skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong communication and collaboration skills, with the ability to influence cross-functional teams.

Preferred

• Experience with the Accesso platform is highly desirable.
• Experience within the leisure, travel, entertainment, or hospitality sectors would be advantageous.

Benefits

• A competitive annual salary
• 33 days holiday (including bank holidays)
• Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
• Company bonus
• Private pension scheme
• 40% discount online off LEGO
• 25% discount in our on-site retail shops and restaurants
• Ongoing training and development opportunities
• Plus, many more…